BARRUS LONDON BY NESLISAH YILMAZ - SPRING-SUMMER 2021 COLLECTION | THAILAND FASHION WEEK

Updated: Apr 7, 2023

ORIGINALLY SHOWCASED AT THAILAND FASHION WEEK

Article Published on: 05TH APR 2023 | www.thailandfashionweek.org

The global fashion industry supports millions of jobs around the world and generates revenues worth billions but this success comes with a damaging environmental cost.

Analysis from the Ellen MacArthur Foundation reports that if nothing changes, the fashion industry will be responsible for a quarter of total carbon dioxide emissions by 2050. However, it’s not all doom and gloom, as consumer sentiment, new technologies and innovative products are paving the way to a more sustainable future for fashion.

Recycling has become an ever-growing issue. Around the world, global environmental protection agencies are gaining publicity, receiving increased media coverage of their recycling campaigns and efforts. However, despite these measures, recent reports indicate concern over the current global situation associated with the world’s plastic use.

According to a 2017 Guardian article, plastic bottle usage is expected to surge to more than half a trillion sold annually around the world by the end of the decade. The demand is equivalent to approximately 20,000 bottles bought per second or over 1 million plastic bottles per minute. Reducing marine pollution is among the United Nations Sustainable Development Goals, and the United Nations Environmental Program launched its Clean Seas campaign last year to cut down the use of microplastics and single-use plastics. In an attempt to combat this rise in plastic waste, companies are working to incorporate these types of recycled materials into garments. Known as sustainable fashion, this growing design philosophy’s goal is to create a system that is supported indefinitely in terms of human impact on the environment and social responsibility.

Barrus London SS 2021 Collection proves that sustainable fashion can meet couture, responsible fashion does not have to be boring and dull. The collection is the fairy tale of the new woman who loves fashion and who respects the earth and animals. All the designs have been produced by PET bottle recycled fabrics.