COTEMER Redefines Modern Elegance at Thailand Fashion Week SS26

ORIGINALLY SHOWCASED AT THAILAND FASHION WEEK SS26

Article Published on: 02ND JAN 2026 | www.thailandfashionweek.org 

Designer Norio Sato, the creative force behind COTÉ MER, continues to reshape contemporary Japanese fashion with a vision that is both fearless and deeply intentional. Based in Japan, Sato is celebrated for reimagining traditional textiles into striking modern narratives, transforming cultural heritage into wearable expressions of the present. His label is distinguished by innovative upcycling practices that breathe new life into vintage kimonos, indigo-dyed fabrics, and time-honored materials steeped in Japan’s rich history.

At the heart of COTÉ MER lies a seamless fusion of artisanal craftsmanship and a raw, street-driven sensibility. Sato’s designs balance nostalgia with progressive ideas, prioritizing form, functionality, and authenticity while challenging conventional fashion norms. His work stands as a powerful statement on sustainability and individuality, illustrating how fashion can honor tradition while embracing evolution.

This vision came vividly to life as COTÉ MER showcased its collection at Thailand Fashion Week SS26 in Bangkok, where Norio Sato’s distinctive aesthetic resonated on an international stage. The presentation reaffirmed his commitment to cultural preservation, reinvention, and sustainable design—solidifying COTÉ MER’s position as a compelling voice in modern Japanese fashion.

To stay updated on AW 26–27 and access the SS26 image collection, please click here.